Sheldon R. Reich is Vice President of CYBRA Corporation, developer of MarkMagic Bar Code Labels,
RFID Tags, and Electronic Forms software and EdgeMagic Integrated RFID Control Solution for the IBM System i.
A COMMON Conference Silver Medal Speaker, Mr. Reich has broad and deep technical knowledge of
Auto ID system design, integration, and troubleshooting on a wide range of platforms,
and the creative utilization of this technology to solve real world problems.
Sheldon has helped hundreds of companies implement bar code printing and scanning systems since
1990. He can be reached at sreich@cybra.com
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